Local SEO tips (2023)

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Local SEO, also known as local search engine optimization, is the practice of optimising a website to rank higher in search engine results pages (SERPs) for specific geographic locations. This is important for small and local businesses who want to reach a specific audience within a certain area, such as a city or neighbourhood.

Why is Local SEO important? The majority of consumers today use search engines to find local businesses and services. By optimising for local search, a local business can increase its visibility to potential customers who are searching for products or services in their area. This can lead to increased website traffic, phone calls, and ultimately, more sales.

Google My Business: Google My Business is a free tool offered by Google that allows local businesses to manage their online presence across Google, including in Google Maps and Google search results. This is one of the most important factors in local SEO and helps businesses to appear more prominently in local search results.

To set up a Google My Business profile, a local business must provide accurate information about its business, such as its name, address, phone number, and website. It’s also important to include photos and descriptions of products and services, as well as customer reviews.

Keywords: Keyword research is a crucial step in local SEO. Businesses should determine what keywords potential customers are using to search for their products or services and include those keywords in their website content and meta tags. For example, if a local pizza restaurant wants to rank higher in search results, it might use keywords such as “best pizza in [city],” “pizza delivery [city],” and “pizza restaurant [city].”

Website Content: The content on a local business’s website should be relevant, useful, and informative for potential customers. It should also include the business’s location, hours, and contact information. Local businesses should also consider adding a blog to their website and regularly publishing blog posts about topics related to their products or services. This will not only help to attract more visitors to their website, but it will also demonstrate their expertise and help to establish their brand as a trustworthy source of information.

Backlinks: Backlinks are links from other websites to a local business’s website. These links act as a vote of confidence for the business and can help to increase its visibility in search results. To improve local SEO, a local business should strive to get backlinks from other local websites and directories, such as the Chamber of Commerce or local newspapers.

Social Media: Social media can also play a role in local SEO. By having a strong presence on social media platforms like Facebook and Twitter, a local business can connect with potential customers and increase its visibility online. This can also lead to increased website traffic and more backlinks to the business’s website.

Local Citations: A local citation is a mention of a local business’s name, address, and phone number on another website. Citations can help to increase a local business’s visibility in local search results and should be consistent across all websites. For example, if a local business’s name is listed as “John’s Pizza” on its website, it should be listed as “John’s Pizza” on all other websites where it is mentioned.

Mobile Optimisation: With the increasing use of mobile devices to search for local businesses, it’s important for a local business’s website to be mobile-friendly. This means that the website should be easy to navigate and read on a smaller screen and that it should load quickly.

Customer Reviews: Customer reviews are an important factor in local SEO and can help a local business to rank higher in search results. Positive reviews from customers can increase a local business’s credibility and help to attract new customers. Businesses should encourage their customers to leave reviews on websites such as Google My Business, Yelp, and TripAdvisor. So try to get customer reviews from your customers may be by sending them emails or personally requesting them. 

Finally, local SEO is crucial for small and local businesses who want to reach a specific audience within a certain area. By optimizing their website for local search, businesses can increase their visibility to potential customers and drive more traffic to their website. Businesses should focus on optimizing their Google My Business profile, conducting keyword research, ensuring their website is mobile-friendly, obtaining backlinks, and encouraging customer reviews. With the right strategies in place, a local business can improve its visibility in local search results and ultimately, attract more customers.

Inbound Media

Inbound Media is a Brisbane based digital agency with clients all across Australia, NZ, US and India. We specialise in SEO (Search Engine Optimisation) which is an inbound marketing strategy that can get you highly qualified organic traffic with the highest conversion rate out of all marketing strategies.