15 Ways to improve conversions on your website

  1. Make sure your website is easy to navigate. A clear and intuitive navigation structure will make it easy for visitors to find what they’re looking for and increase the likelihood of them making a purchase.
  2. Use high-quality images and videos to showcase your products. This will give visitors a better idea of what they’re buying and increase their trust in your brand.
  3. Make sure your website is mobile-friendly. With more and more people using their smartphones to browse the internet, it’s important to ensure that your website is optimized for mobile devices.
  4. Use clear and compelling headlines. Your headlines should be attention-grabbing and clearly communicate the value of your products or services.
  5. Use social proof. Testimonials from satisfied customers, along with product reviews, can help build trust and credibility with potential customers.
  6. Use clear and persuasive calls-to-action. Your calls-to-action should be prominently displayed and make it clear what the next step is for visitors.
  7. Use A/B testing to optimize your website. A/B testing allows you to test different versions of your website and see which one performs the best in terms of conversions.
  8. Make sure your website is fast. A slow-loading website can be a major turn-off for visitors, so it’s important to optimize your website for speed.
  9. Use retargeting to bring visitors back to your website. Retargeting allows you to show ads to people who have previously visited your website, increasing the chances of them making a purchase.
  10. Use personalization to make visitors feel special. Personalized recommendations and customized experiences can help visitors feel like your website is tailored to their needs, increasing the likelihood of them making a purchase.
  11. Use scarcity and urgency to drive conversions. Scarcity and urgency can create a sense of FOMO (fear of missing out) among visitors and motivate them to make a purchase.
  12. Use live chat to provide customer support. Live chat can help visitors feel more comfortable and confident in their purchase, increasing the likelihood of them completing the sale.
  13. Use video marketing to showcase your products or services. Videos can be a powerful tool for demonstrating the value of your products or services, and can increase conversions.
  14. Use email marketing to build relationships with potential customers. Email marketing can be a powerful tool for building relationships with potential customers, and can help increase conversions over time.
  15. Use analytics to track and measure your progress. Analytics can help you identify areas of your website that need improvement and track the success of your marketing campaigns, allowing you to make data-driven decisions and optimize your website for conversions.

In summary, improving conversions on your website requires a combination of different strategies such as having a clear navigation, high-quality images and videos, being mobile-friendly, using social proof, clear and persuasive calls-to-action, A/B testing, website speed optimization, retargeting, personalization, scarcity and urgency, live chat support, video marketing, email marketing and tracking your progress with analytics. By implementing these strategies, you can increase the chances of visitors making a purchase and ultimately, improve your website’s conversions.

Inbound Media

Inbound Media is a Brisbane based digital agency with clients all across Australia, NZ, US and India. We specialise in SEO (Search Engine Optimisation) which is an inbound marketing strategy that can get you highly qualified organic traffic with the highest conversion rate out of all marketing strategies.