50 SEO and Google Marketing Statistics

SEO stats

Google and search engine optimization (SEO) are the foundations upon which virtually all digital marketing efforts are built. The algorithms used by Google and other search engines such as Bing and Yahoo have a dramatic impact on how users find information and websites rank in search results. 

As a result, marketers spend an enormous amount of time researching, testing, and optimising their websites to drive traffic, conversions, and visibility in search engine results pages (SERPs). This article contains detailed statistics on SEO and Google marketing in 2023.

Search engine statistics:

  1. There are an estimated 3.5 billion searches on Google each day.
  2. Google currently has 86.86% of the search engine market
  3. 12.29% of search queries have featured snippets in their search results.
  4. Organic search drives 300% more traffic to websites than social media
  5. 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks.
  6. 21% of searchers click on more than 1 search result (Moz)
  7. 94% of clicks in the SERPs go to organic results (Search Engine Watch)The average time on site for a top 10 search result is 3 minutes and 10 seconds (Searchmetrics)
  8. 39% of purchasers are influenced by a relevant search. (Think With Google)
  9. There are over 86,000 searches happening on Google every second
  10. The #1 result in Google’s organic search results has an average CTR of 31.7%.

Local SEO statistics:

  1. 30% of all mobile searches are related to location.
  2. 24.4% of all clicks go to the first result of local business searches. (Backlinko)
  3. 28% of searches for something nearby result in a purchase.
  4. 46% of all searches on Google are for a local business or local service
  5. 88% of potential customers look for online reviews before choosing local services.  (Hubspot)
  6. 76% of people who search on their smartphones for something nearby visit a business within a day.
  7. 54% of smartphone users search for business hours and 53% search for directions to a local store.
  8. “Near me” mobile searches increased by 136% last year.

Video marketing statistics

  1. Video is the #1 form of media used in content strategy, overtaking blogs and infographics.
  2. 68.2% of first-page YouTube results are HD videos.
  3. Videos that bring in new subscribers tend to rank higher on YouTube
  4. Posts with videos earn more backlinks and see a 157% boost in search traffic
  5. The number of comments, views, shares, and ‘likes’ had a strong correlation with higher YouTube rankings.
  6. 62% of Gen Z and Millennial consumers want visual search more than any other new technology
  7. First-page videos on YouTube are an average length of 14 minutes and 50 seconds
  8. Over 500 hours of video are uploaded every minute with people spending upwards of 40 minutes in an average viewing session

Mobile SEO statistics

  1. 52.2% of all website traffic worldwide comes from mobile phones. (Statista)
  2. Mobile accounts for 58% of all Google searches
  3. There are more searches on mobile than on desktop.
  4. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.
  5. On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on the desktop gets you 19.3% of the clicks.
  6. The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop

Voice search statistics

  1. The typical voice search result is only 29 words in length.
  2. Roughly 75% of voice search results are from one of the top 3 desktop ranking pages for a given query
  3. 40.7% of all voice search answers come from a featured snippet.
  4. The domain Rating of a Google Home result is 76.8.
  5. HTTPS websites account for 70.4% of voice search result pages
  6. Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page
  7. Approximately 75% of voice search results rank in the top 3 for that query.
  8. Websites with strong link authority tend to rank well in voice search

Content marketing statistics

  1. 77% of people on the internet read blogs
  2. The average content length of the top position Google article contains 1,447 words
  3. Websites that have a blog attract 55% more traffic
  4. On average, long content receives 77.2% more backlinks than short articles
  5. Companies who engage in blogging receive 97% more backlinks to their site
  6. Over 4.4 million blog posts are published daily
  7. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%
  8. 61% of consumers have also bought something that’s recommended by blogs that they read
  9. Blog posts containing a relevant image receive an average of 94% more views than posts without an image
  10. 71% of B2B consumers reviewed a business’s blog before buying.

Now that you’re up to date with the latest Google and SEO marketing statistics, you can better plan for the future of your business. Remember, it’s important to keep tabs on these numbers so that you can shift your strategies as needed. After all, if you fail to adapt to the ever-changing marketing landscape, you may find your business falling behind the competition. Follow our blogs to know the latest things happening in digital.

Inbound Media

Inbound Media is a Brisbane based digital agency with clients all across Australia, NZ, US and India. We specialise in SEO (Search Engine Optimisation) which is an inbound marketing strategy that can get you highly qualified organic traffic with the highest conversion rate out of all marketing strategies.