10 Benefits of SEO For Your Small Business or eCommerce Store

benefits of SEO

1. SEO improves your digital marketing ROI – As per research, traffic from Google has the highest conversion rate of any marketing.

2. SEO pulls in quality traffic 

Traffic on search engines is the best traffic. Why? Because search traffic is already interested in your products and services. People are searching for a problem you can solve. For the same reason, search traffic is more likely to convert. You can “pull” traffic to your business rather than “pushing” out advertisements to persuade people to buy. It is different to outbound marketing which interrupts users with ads.

3. Top SEO rankings provide 24/7 promotion

SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. It’s like your own 24/7 salesman. Once you rank high in search engines, they will promote your business while you’re sleeping.

4. SEO builds trust and credibility

People trust Google and ranking high on Google means people see you as a trustable brand. Because of that developed trust and credibility, SEO significantly influences purchasing decisions.

5. SEO is a long-term strategy

SEO is a long-term strategy. It can take 3-5 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down unless your site is hacked or suddenly messed up.

6. SEO receives 85% more clicks than paid ads

Natural/Organic SEO listings receive up to 85% of clicks. The ads that appear above and below the organic listings are usually skipped by users.

7. SEO is cost-effective

If you are ranking in Google, you don’t have to pay anyone to get clicks on your listing. Advertisers pay thousands of dollars every month to get these clicks. The only fee is the fee you pay an SEO consultant or agency.

With this Book in your hand, you don’t even have to pay anyone. You can do it yourself!

8. SEO can give smaller businesses an edge over larger companies

If you are a small business owner, you may find that it is tough to outspend larger competitors in AdWords (Google Ads). However, if you implement the effective SEO strategies mentioned in this Book, you can achieve higher rankings and beat your competitors. While larger companies rely on advertising, you can rely on a savvy SEO strategy to get more customers.

9. Search marketing includes Content and PR as a bonus

With quality SEO agencies like Inbound Media, you also get content strategy and content marketing included in the SEO package. This is where we research popular topics in your industry, create content in the form of blogs and get them rank high to give you an additional boost in organic traffic and sales. You can also share these blogs on your social media channels. So with SEO, on top of your products or services ranking high in Google, you also get blogs that rank high, reach your target audience and bring in more credibility and sales. PR is another benefit you get as a result of SEO. One of the SEO strategies is to acquire quality backlinks. Backlinks are links from external websites that link to your website (explained in detail later). Acquiring quality backlinks may require the implementation of PR strategies. The techniques are explained in detail later. But the good thing is, that you get PR and SEO both covered for your business as part of search marketing.

10. Better user experience – a core element of SEO that continues to grow in necessity is optimising the user experience on your website. Google has been focusing on user experience as a ranking factor since 2011 and will continue to update its algorithm for the factors like website speed, page load time and more to help determine if you are providing a valuable user experience or not. Since user experience is a ranking factor, your SEO expert will try to focus on improving it on your site. At Inbound Media, when we work on your SEO, we also work on improving your website, user experience on your site and conversions.

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Inbound Media

Inbound Media is a Brisbane based digital agency with clients all across Australia, NZ, US and India. We specialise in SEO (Search Engine Optimisation) which is an inbound marketing strategy that can get you highly qualified organic traffic with the highest conversion rate out of all marketing strategies.